Best Cosmetic Packaging Design Tips Benefit Your Brand and Products
Cosmetic packaging should reflect both beauty and cleaning features. Beauty products include perfume, lipstick, facial cleanser, skin cream, hair conditioner, hair dye, shaving cream, styling mousse, hairspray, etc.; cleaning products are soap, toothpaste, detergent, disinfectant, etc..
Their outstanding characteristics are: highly competitive in the market, very sensitive to the needs of consumers, and rich in fashion. It can be said that cosmetics are a kind of fashionable embodiment, and its packaging should pursue a romantic mood. Compared with other products, it is closer to artwork, a kind of abstract art with almost no graphics. Therefore, for the design of cosmetic packaging, we must pay special attention to refinement and beauty. According to the characteristics of cosmetics, the image design generally pays attention to the application of color and cosmetics container modeling line application.
For different consumer groups, the emphasis of the design should be different: The shape and color of cosmetics used by young women or girls should be more pure, romantic and lively, to create a pure artistic atmosphere; Products for men should highlight the feeling of simplicity and generosity, elegance and reflect the tension of the picture and the effect of the brand; The shape and color of cosmetics used by middle-aged women should be elegant and luxurious without losing the sense of dignity, and should pay attention to the effect of the brand; The packaging of products for children should have a clean and caressing feeling; the packaging of products for the elderly should reflect a dignified and elegant, comfortable and calm style.
Cleaning supplies packaging mainly shows the feeling of economy, hygiene and health. The choice of color tends to be simple, unified and clean style. The packaging materials of cosmetics should be carefully selected and properly matched, and the production process should be exquisite. Among them, the products that have just started to create brands often adopt serialized packaging or matching packaging of similar products. This kind of packaging design should be considered as a whole, and strive to stand out and be unique.
In recent years, consumers will give more consideration to the environmental aspects of cosmetic packaging boxes before choosing cosmetics. In fact, we can learn from the retail market that eco-friendly custom skin care packaging design has become a trend in most industries, except for the cosmetics industry. Therefore, it is also important to design cosmetic makeup while using recycled materials and minimizing the waste of packaging materials.
Different packaging designs of cosmetics will affect consumers’ purchasing behavior and thus affect product sales. In order to ensure that you choose the perfect packaging for your products while setting yourself apart from the many competitors, it is best to choose a professional custom box supplier. At Feiyue, our designers will create your unique cosmetic packaging according to your needs, in order to enhance brand influence and increase product sales.
